Perhaps you know how to sprinkle some keywords throughout your blogs. Or even add some tags in the HTML code of your website. Once upon a time, that may have been enough to raise your position in the search results. But those days are long gone. Unless you’ve spent years studying the trends and following updated search algorithms, you are no longer the expert you once thought. It’s OK to admit you need help. Thankfully, there are numerous companies like http://bestwebsitedesign.com/seo-services/ offering the best SEO services out there to help you expand your digital presence and create profiles of your online visitors and customers right down to the minute they landed on your homepage. A simple search will reveal a wide range of SEO experts near you. But there are a couple of basics to understand so you can ask the right questions of your potential digital associates.
The Right Reports Through Analytics
When it comes to keeping tabs on who visits your site, how long they visit and where they go, the word to know is analytics. It’s basically all the data you need to know about your site guests, and it can be accessed 24 hours a day, seven days a week to give you and your business immediate, actionable intelligence. Imagine creating a new page for your site and knowing within a few days whether it was successful or not. With analytics, you can drill down on data for any page from the basics of your visitors to their location and the path they take through your site. All of the best SEO services companies will have an analytics segment whether it’s taking over and fine tuning your existing Google Analytics account or utilizing their own analytics software to provide you the data and reports you need.
Live Visitor Tracking
Another key function an SEO expert can provide is setting up live visitor tracking on your website. Through this model, you can watch in real-time as a visitor arrives on your site and where they go as well as how long they stay on each page. You’ll see what search terms they used to get to your site and where they landed when they clicked the search result. Some live tracking software also allows you to engage visitors in live chat. You can use the data on their habits to direct them to the right page and, in turn, change your site to better fit the habits you see most often. Be sure to ask any potential SEO company how they live track your visitors.
Don’t Be Afraid to Get Help
The world of SEO has not only changed dramatically over the last decade, it is changing every single day. Your digital presence is important and an SEO team can help you optimize your site, your social media and your online customer interaction. There are plenty of companies offering the best SEO services. Armed with the basics, you’ll know the right information to look for to find the right fit for you.